Smart Marketing Idea #1

A professional colleague of mine sent out the following self-explanatory email to her friends and colleagues. It's a smart marketing idea because her message is so simple - informing her own networking circle what she is up to. It does so in a straight forward no BS style. Soft and subtle. The best kind of marketing.


Date: Wed, 26 Jan 2005 12:55:57 -0800
To:
From: "Carla S. Shore"
Subject: Tooting my own horn...
Cc:

Hello!

As you may already know, I've recently returned to full time freelancing, having finished my part-time contract with the federal government earlier this month. I am beginning now to knuckle down to do "business development", or letting people know I am again available for additional contract work. While it's not my favourite part of being self-employed, I know it's a necessary evil.

So on that note, I thought you might be interested in seeing the article I wrote in the current issue of Vancouver Lifestyles magazine. It's about three high tech companies whose businesses focus on the internet, but who are doing it differently than the dotcom failures of years past. Since the mag is not on-line at this time, I've scanned the article and posted it on my website so you can read it if you choose. Go to http://cshore.ca/article.html and you can download an eight-page PDF of the piece.

I hope 2005 has begun well for you. I'm expecting to be in touch in a more personal way soon as I make my way through the networking rituals, but in the meantime, if anyone asks if you know a good PR consultant, writer or speech writer (I've hung out that shingle now too, by the way), feel free to pass on my name or direct them to my website at http://www.cshore.ca .

Best regards,

Carla Shore
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C-Shore Communications
www.cshore.ca