Monday, June 20, 2005

Smart Marketing Idea # 3

Participants in my Finding Work workshops always come up with great marketing ideas. Here's another one that comes under the category of creating visibility for yourself. It's what I call avoiding the "blinking in the dark syndrome". If you don't tell people what you do, it is like blinking in the dark - you know you are doing it - but nobody else can see that you are. Excellent idea Jeanne.


Visibility

Once I recovered from my amazement at finding myself on the shelf at Chapters, I asked the manager if they would be interested in a book signing. To my surprise, they were. And so is Borders in Seattle.

Fact is--promote yourself at every opportunity. No, it's not vanity, but smart marketing. No one will know that you exist or what you can do unless you make every effort to be visible. Either you're in the game or you aren't. Courage, determination, and good luck is the formula for success.

Cheers,
Jeanne
www.westcoastediting.com

No comments: